Featured Keynote - Achille Ettorre | Co-Founder, GTA Equipment Rentals
Author: The Digital Advantage
As the rental industry evolves, the question is no longer if you digitize—but how fast you adapt. In this forward-looking keynote, Ettore Achilles shares practical insights from his leadership at GTA Equipment Rentals and the thinking behind his work on modernizing rental operations. He will explore how digitization and AI are reshaping everything from fleet management to customer experience, and what that means for businesses of all sizes.
Attendees will gain:
- A clearer understanding of where AI is creating real value today.
- Practical ways to modernize operations without overcomplicating.
- Insight into leading teams through digital change.
- A roadmap for staying competitive in a rapidly evolving industry.
Designed for both owners and team members, this session will challenge assumptions and provide actionable ideas you can bring back to your business immediately.