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“40 under 40” ARA Young Professionals Network Conference is an investment in your business


You want to stay competitive — able to quickly and easily handle the challenges that come your way. To do that, you need employees who know how to be proactive, versatile and ready to lead. The place for them to learn how is the ARA Young Professionals Network (YPN) Conference — “40 under 40” — presented by the ARA Foundation during Nov. 13-14 in Phoenix.

Open to all American Rental Association YPN members — those young professionals between the ages of 18 and 40 who are building their careers at rental operations — this conference will kick off Friday night with a reception at the trendy Hotel Palomar in downtown Phoenix. The interactive Saturday session will feature Russell White, CSP, president of Pinnacle Solutions in Clover, S.C. He will present “Leader-Shift: Agility in Motion,” a brand-new program that will take the concepts of personal growth and leadership to a whole new level — tailored to both repeat and first-time conference attendees.

ARA YPN members can take advantage of this conference for only $50 per person, with support given to the program by the ARA Foundation. This price includes Friday’s hotel stay, the Friday night reception, parking for Friday night and Saturday, Saturday breakfast, lunch and conference materials — a great value you just can’t pass up.

“This conference will be packed with informative and interactive sessions that will really make a difference in helping young professionals achieve success in the equipment rental industry,” says Andy Cooke, CERP, manager of Cooke Rentals in Cornelius, N.C., who serves as chair of the ARA Foundation board of trustees. “Our last two conferences, one in California and one in Baltimore, were a huge hit. We are building on that success by offering a new program focus by Russell White to provide valuable information for both returning YPN and first-time attendees.”

After an informal networking reception Friday night, White will present two powerful interactive sessions on Saturday, interspersed with breakout and group discussions to broaden awareness, enhance skill levels and provide the tools needed to respond effectively to the rapid changes impacting every part of your rental business.

Register now and discover the value

This conference is open to the first 40 ARA YPN members who register, so sign up now at  

Not an ARA YPN member? Sign up by going to It is a free benefit of general membership.

Don’t delay. The conference registration deadline is Oct. 15.