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Need a money-making rental tip? Turn to ARA’s brand-new guide


Making more money: Every rental operator wants to do that. For creative ideas on how to accomplish that task, turn to the American Rental Association’s brand-new 150 Ways to Make Money in Rental guide.

“This guide, created with the innovative ideas offered by those in the equipment rental industry, is a member-exclusive benefit,” says Debby Schaller, ARA director of general member services.

“We asked members for their ideas about how to make money in rental. We couldn’t believe all of the responses. We received so many tips, including many from our Canadian members, that ranged from how to save time, increase efficiency and outright boost revenue. It was great. We narrowed all of the submissions we received down to 150 and assembled them into an easy-to-use guide,” she says.

To quickly and easily find the tips that pertain to your particular situation, the ideas have been separated into nine categories:

  • Counter/Showroom
  • Equipment Delivery and Return
  • Human Resources
  • Inventory
  • Marketing
  • Operational Efficiencies
  • Party
  • Service/Maintenance/Shop
  • Warehouse/Yard

“The tips span all rental segments,” Schaller says. “We had quite a few submissions just for the party and event rental segment, so that is why we dedicated one category solely to this rental market. There are plenty of tips for those in construction and general tool rental, too.”

Check out the guide at For more information, contact ARA Member Services at 800-334-2177.