Renting, So Smart, So Easy

The Services

We have a number of services to meet your needs and help you expand your business. Click a service listed below for more details…


Annual General Meeting: Held in conjunction with the ARA Rental Show.

Canadian Hospitality Event: A sponsored event held in conjunction with the ARA Rental Show in February. This event is typically scheduled on the Sunday night and is held either at the convention centre or the CRA hotel of choice. This event promotes networking and camaraderie amongst CRA members.

Communication Services: The CRA association offices in Winnipeg are staffed by two full-time employees of the Association. The CRA office is a central point of contact from which information useful to rental operators can be gathered, disseminated and communicated to members.

With your paid membership in the CRA and ARA you’ll receive a monthly subscription to the ARA’s premier rental trade magazine ‘Rental Management‘. RM is the definitive publication of the rental industry and is distributed to rental dealers worldwide. In addition, you’ll receive the on-line newsletter Rental Pulse keeping you informed instantly about changes in the rental industry that may affect you. Last but not least, you’ll receive the monthly newsletter ‘ARA Advantage’ which keeps you abreast of news from the Association. Other publications include ‘Who’s Who in the Rental Industry‘, the annual ARA Membership Directory, the ‘Management Sourcebook and Buying Guide‘ and finally ‘Canadian Rental Service Magazine’.

Bilingual Services: The CRA provides services in both official languages. The CRA maintains a branch office in the province of Quebec where all regular and associate member services are available in French. The CRA is committed to communicating with our members in the language of their choosing. Membership applications are available in both official languages. Please call or e-mail the CRA office for further details.

Advocacy: The CRA is well positioned to advocate on behalf of rental dealers and has been called upon to provide professional opinions to legislators on the effects of proposed legislation on the Canadian rental industry. Further, the CRA has historically lobbied the federal government on issues deemed to have a negative impact on rental operators. CRA advocacy is closely aligned with the legislative efforts of our sister organization – the American Rental Association.

Regional Chapters: While the CRA is considered Region 10 of the American Rental Association, we too have regional chapters. The CRA operates regional chapters in each of the following: Atlantic Region (including Newfoundland, Labrador, Nova Scotia, New Brunswick and Prince Edward Island), Quebec, Ontario, Manitoba, Saskatchewan, Alberta (including Nunavut, the Northwest and Yukon Territories) and British Columbia. Please contact the CRA office for the location of a regional chapter in your area or to find out about upcoming local meetings and events. Each region has representation on the National Board of Directors of the Canadian Rental Association.

Educational Services: The ARA maintains a comprehensive lending library of videos, books and teaching aids to assist you in your rental business. In addition, there are materials available to assist you to improve employee training and retention, growing your rental business, improve customer satisfaction, marketing your rental store, succession planning and so much more. These materials are made available to you free of charge with paid membership in the Association and all they require of you is to pay the return postage.

Web TrainingARA’s Rental UTrain yourself and your employees, instantly and for free, with this online, streaming educational resource that’s available 24/7 – only to CRA and ARA members. Educational topic areas include: customer service and sales, human resources, management, marketing and advertising, and safety and risk management. To access the individual titles available, go to, select “ARA Store” and click on “Rental U Online.”

These materials are often beyond the financial resources of independent rental operators. Please contact the ARA office for a complete list of available materials.

In addition, regular membership in the CRA qualifies you for membership in the American Rental Association. The ARA offers an even wider selection of seminars held in conjunction with the Rental Show.

Regional Trade Shows: Did you know that rental operators buy 35% of all equipment sold in this country? The CRA has been running rental trade shows across the Canada since 1983. Tap into the vast market of selling to rental dealers by becoming an CRA Associate Member and by exhibiting at an upcoming CRA Trade Show. If you are in the business of rental, you can talk to rental dealers, see the latest in equipment up close and in person, take advantage of show only specials, network with friends and get the jump on your competition. Ask the CRA office to find out how you can join us or click on the Trade Show link on this website for complete a complete list of shows.

Rental Attract rental customers with a complimentary Web listing on, the world’s largest, most comprehensive rental store locator.

Networking Opportunities: Network with other rental professionals. Make connections to learn and gain new ideas from other rental businesses like yours. As an CRA member, you benefit from dual membership in the America Rental Association [ARA]. Remember, volunteerism is at the heart of an association – plus it’s your chance to make a difference!

The Rental Show: Save on inventory, attend exclusive rental-specific education, network with other rental professionals and more all at member-preferred registration pricing at The Rental Show. Travel to the US on pre-tax dollars and attend the world’s largest rental trade show that offers educational opportunities and rental-specific educational seminars. It’s an event you can’t afford to miss.

Business Resources: Simplify day-to-day operations and manage your business more effectively with resources such as the Credit Report Service, the Compensation and Benefit Report and Cost of Doing Business Report. All help you manage the financial side of your operation more productively.

Print Incentive Program & Ready 2 Go Tags: The CRA provides you with a variety of ready to rent tags to help you see at a glance that your equipment is in a ready to rent condition. The CRA has three and four part tags that allow you to track the condition of equipment from the return, through service to being ready to rent. Ask about our new weather proof tags. Contact the CRA office for further details.

Credit Report Service: Find out if your customers are credit worthy quickly and easily through the CRA/ARA Credit Report Service. This service takes the guesswork out of the equation and provides you an accurate and easy-to-understand credit report. Allow 24hrs from the time of request to receive the credit report.

Scholarship Programs administered by ARA Foundation on behalf of the Canadian Rental Association: Available to owners, their employees and the immediate families of both; the ARA Foundation Scholarship Program awards scholarships to deserving undergraduates pursuing a course of study pertinent to the Rental Industry. Canadian applicants are eligible for the ARA Foundation scholarships as well as the Canadian Scholarships. The Dorothy Wellnitz Scholarship Fund was created to honor the past Executive Director of the RAC/CRA and is available to owners, employees and immediate family of rental businesses. The Doug Mitchell Scholarship Fund was created in honor of CRA Past President Doug Mitchell and is available to Associate/Supplier members of the CRA. Please visit the ARA Foundation website to find out more or to download an application. The ARA Foundation Scholarships are available to CRA members in good standing and their qualifying families, employees or employee families.